Anna Flach leads Marketing & Communications at SAP Fioneer, overseeing activities across client segments globally to drive awareness, engagement and revenue. She brings a wealth of experience in financial services and technology. Prior to SAP Fioneer, Anna held roles at large financial institutions such as Commerzbank, BNP Paribas and Allianz. She is equally known to be an integral part of the London fintech scene, having worked in several blockchain and cloud infrastructure startups, where she built and fine-tuned brands and teams. She was nominated for leading change in the fintech ecosystem on the Women in Fintech Powerlist 2018 and 2019 by Innovate Finance and as one of the ’20 Women to Watch in Telco and Tech’ in 2020 by Capacity Media.