Dirk Kruse is Managing Director and CEO at SAP Fioneer. In this role, he is responsible for the company’s direction and growth by providing strategic, financial, and operational leadership. Dirk has more than 20 years of professional experience as an executive in the technology and financial services industry. Having held various leadership positions within software, cloud sales and consulting, he has gained thorough expertise and a broad business network across all service industries. Throughout his career, he has worked with major international banks and insurance companies to support their transformation journey through strategic IT initiatives. Prior to joining SAP Fioneer, Dirk served as member of the Management Board and Head of Service Industries of SAP Germany SE & Co. KG. His responsibilities included the areas of sales, presales, value engineering and services for Banking, Insurance, Media, Professional Services, Telco as well as Travel & Transportation.